Gaydar paves the way for new ventures with 2m investment

QSoft Consulting is investing 2m in its Gaydar brand ahead of plans to announce new ventures in publishing, events and real estate this spring…

QSoft Consulting is investing £2m in its Gaydar brand ahead of plans to announce new ventures in publishing, events and real estate this spring.

The brand, which already operates a radio station and a number of websites such as gaydartravel.com, is also launching a social networking portal, GaydarNation, in March. The radio network, which celebrated its fifth birthday on February 15, will be incorporated into the site.Henry Badenhorst, QSoft managing director, says: “The growth if our dating, radio and travel services over the past nine years has led to the development of a brand and a new range of products and services, which are designed to extend the Gaydar footprint further in 2007.”The company says the plans honoured the memory of its co-founder and chairman Gary Frisch, who died suddenly on Saturday, February 10.

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