GCap Media chief executive David Mansfield is to step down after less than five months in the position. Executive chairman Ralph Bernard will take over the role.
The National Lottery Commission (NLC), the body that oversees the UK’s National Lottery, is advertising for help in assessing the marketing plans of the various groups bidding for the next National Lottery licence. NLC programme director Colin Perry – the man in charge of the bidding for licences – says the commission wants “people who […]
Team Saatchi has created a campaign for Sport England to encourage people to do more physical activity ahead of the London Olympics in 2012.
BMW has awarded PHD its Â£25m strategic planning account, and Vizeum has retained the marque’s media buying business following a three-month review.
Every Friday afternoon, I look at the key stories of the week, offering my thoughts on what they mean for you and the industry. This week, it is all about brand strategy – from Tesco’s master brand approach to OS’s aim to boost mental availability. Here is my take.
From Mars’s rebranding of Uncle Ben’s to a shift in marketing for Confused.com and the rise of DTC brands, catch up on the most important marketing news from the week.
Marketing Week reveals the top 10 marketers in consumer goods, technology and luxury, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Marketing and creative teams shouldn’t be ‘task takers’, but strategic business partners. Here’s how brands can optimise their effectiveness.