GCap Media, the UK’s biggest radio group, has consolidated its £10m media planning and buying account into Rocket.
GCap Media, the UK’s biggest radio group, has consolidated its &£10m media planning and buying account into Rocket. The account was previously split across Media-Com North, which hand- led Century, ZenithOptimedia, which handled Capital Radio brands, and Rocket, which handled GWR Group.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.