GCap, the largest UK radio group, is understood to be undertaking a strategic review of its business with a view to rebranding or selling off some of its local stations. The group, created from a merger of Capital Radio Group and GWR Group earlier this year, has been affected by the advertising downturn and is also looking to cut costs.
Three former Carat executives are set to launch a start-up media buying and planning agency under the name the7stars, with a proposition that aims to challenge the large networks.
The EU trade dispute with China may show that Peter Mandelson is useless in the trouser department, but it also tells us a lot about the state of the nation
Whether through ill-judgement or years spent developing the right business model, the major music companies are only now launching digital download sites. But is their move too late in a market dominated by retail brands and the likes of Apple
Every Friday afternoon, I look at the key stories of the week, offering my thoughts on what they mean for you and the industry. This week, it is all about brand strategy – from Tesco’s master brand approach to OS’s aim to boost mental availability. Here is my take.
From Mars’s rebranding of Uncle Ben’s to a shift in marketing for Confused.com and the rise of DTC brands, catch up on the most important marketing news from the week.
Marketing Week reveals the top 10 marketers in consumer goods, technology and luxury, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Marketing and creative teams shouldn’t be ‘task takers’, but strategic business partners. Here’s how brands can optimise their effectiveness.