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GDPR

Find out the implications of the European General Data Protection Regulation (GDPR) for marketers and how to comply with the new data laws.
News Uncategorized

Government reintroduces GDPR replacement bill with new reforms for marketers

Michaela Jefferson

The reformed bill has a number of implications for marketers, including further clarification around legitimate interest, changes to cookie consent exemptions, and a reduction in compliance paperwork.

8 Mar 2023 2:04 pm
Data
News Uncategorized

UK government to replace GDPR with ‘truly bespoke’ data privacy regime

Michaela Jefferson

After pausing the Data Protection and Digital Information Bill, the government has announced plans to ditch the reforms and create an entirely new data privacy regime.

4 Oct 2022 3:48 pm
Data privacy
News Uncategorized

GDPR: How brands could benefit from ‘common-sense reforms’

Michaela Jefferson

The UK government’s proposals for data law reform could have positive implications for the use of cookies, clarity around legitimate interest and improving public trust in advertising.

10 Sep 2021 3:19 pm
Data privacy
News Uncategorized

Apple’s Tim Cook: Business cannot turn a blind eye to data exploitation

Charlotte Rogers

Apple CEO Tim Cook is calling for the reform of businesses that rely on misleading users, harvesting data and perpetuating extremism in order to avert a “social catastrophe”.

29 Jan 2021 9:27 am
Analysis Uncategorized

Why advertisers are staring down the barrel of big GDPR fines

Prash Naidu

The Information Commissioner’s Office has signalled a crackdown on personalised advertising that lacks explicit consent, and as brands are liable for their supply chain it’s imperative marketers find ways to prove compliance.

Sponsored by Rezonence
22 Aug 2019 2:37 pm
1 Comment
Analysis Uncategorized

Why GDPR is no longer the wolf at the door

Lucy Fisher

A year since the EU’s General Data Protection Regulation came into force, brands’ worries about its impact have faded, but that doesn’t mean the job is done.

24 May 2019 7:00 am
data
Opinion Uncategorized

When it comes to data, there’s too much emphasis on company and not enough on customer

Russell Parsons

While the introduction of GDPR a year ago was seen by many brands as the opportunity for a fresh start, for others it was the end of the journey rather than the beginning.

24 May 2019 7:00 am

More on GDPR

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data
2 Comments
News Uncategorized

Has GDPR improved brand experience? Most consumers aren’t convinced

Lucy Tesseras

With the first anniversary of GDPR coming into force just days away, most consumers don’t feel any better off, and nearly a fifth believe their experience with brands has actually got worse.

20 May 2019 7:00 am
5G mobile data
News Uncategorized

5G poses ‘dramatic challenges’ to privacy and personal data

Michael Barnett

The marketing applications of 5G mobile data, such as in digital outdoor advertising, could be ‘creepy’ and ‘intrusive’, the regulator’s director of technology policy has warned.

1 Mar 2019 4:30 pm
HomeServe
News Uncategorized

HomeServe is getting a better return on marketing activity post-GDPR

Lucy Tesseras

The insurance provider claims it is saving money and getting fewer complaints since new data regulations came into law because it is marketing to consumers who want to receive communications.

28 Sep 2018 1:56 pm
1 Comment
News Uncategorized

GDPR three months on: Most consumers feel no better off

Lucy Tesseras

GDPR was designed to give consumers more control over their personal data, but three months after its introduction most don’t feel any better off.

24 Aug 2018 7:00 am
data gdpr
News Uncategorized

Google: GDPR is well intentioned but it will be a bumpy road to compliance

Sarah Vizard

Cannes Lions 2018: Google’s EMEA boss says the company is still trying to “make sense of GDPR” and define how it deals with the new data regulations after much of the detail came through “very late”.

21 Jun 2018 11:45 am
data connect
1 Comment
News Uncategorized

Despite GDPR, consumers still don’t understand how brands use their data

Sarah Vizard

New research shared exclusively with Marketing Week finds that the proportion of people who don’t understand where and how organisations use their data has gone up despite GDPR.

25 May 2018 7:30 am
data gdpr
Cartoon Uncategorized

Michael Barnett: Marketers sorely need GDPR to guide them, but can it be enforced effectively?

Michael Barnett

GDPR offers brands a historic opportunity to establish a real value exchange with customers, which if done correctly will create trust and loyalty.

15 May 2018 7:16 am
1 Comment
Analysis Uncategorized

How GDPR will impact Facebook, Google and online advertising

Michael Barnett

GDPR will not just have an impact on how marketers can collect data but how they use it to create personalised and targeted online advertising.

9 May 2018 11:02 am

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