Brands need to push inclusivity in order to drive engagement, says ex-BP CEO Lord Browne
Alison MillingtonBrands need to make inclusivity a priority and have role models inside their companies in order to continue to attract talent and drive engagement, according to ex-BP CEO Lord Browne.
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Kraft brands seeking global growth with new Heinz merger
Alison MillingtonKraft brands such as Kraft Macaroni & Cheese, Jell-O and Kool-Aid may be household names across the Atlantic, but so far no attempts have been made to push the brands across the globe. However, that could be about to change after yesterday’s merger deal between Kraft Foods Group and H.J. Heinz to form The Kraft Heinz company, now the fifth largest food and beverage firm in the world.
5 things you need to know this week
Thomas HobbsCatch up on the biggest news in the marketing industry over the last seven days.
Role models and retention: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the need to shout about what a career in marketing could offer to the next steps for Pret’s subscription offer, it’s been a busy week. Here is my take.
ITVX won’t halt advertising woes for British broadcaster, analysts say
Chris SutcliffeITV CEO Carolyn McCall has blamed a “stagnant” UK economy in a warning about the broadcaster’s advertising forecast.
This Much I Learned: Domino’s Sarah Barron on the value of consistency when ‘babysitting’ brands
Marketing Week ReportersIn the latest episode of Marketing Week’s podcast series, Domino’s CMO Sarah Barron tells why she doesn’t ‘mess’ with brands and why getting the right capability is essential for building an effective marketing unit.
One marketer on the importance of having strong female role models
Molly InnesWith stints at LVMH, Estée Lauder and Makeup by Mario under her belt, Estrid’s first chief brand officer Nico Morga Alden’s “risk prone” approach to her career has served her well.