Brands need to push inclusivity in order to drive engagement, says ex-BP CEO Lord BrowneAlison Millington
Brands need to make inclusivity a priority and have role models inside their companies in order to continue to attract talent and drive engagement, according to ex-BP CEO Lord Browne.
Kraft brands seeking global growth with new Heinz mergerAlison Millington
Kraft brands such as Kraft Macaroni & Cheese, Jell-O and Kool-Aid may be household names across the Atlantic, but so far no attempts have been made to push the brands across the globe. However, that could be about to change after yesterday’s merger deal between Kraft Foods Group and H.J. Heinz to form The Kraft Heinz company, now the fifth largest food and beverage firm in the world.
5 things you need to know this weekThomas Hobbs
Catch up on the biggest news in the marketing industry over the last seven days.
The Language of Effectiveness report 2023Charlotte Rogers
Faced with a worsening cost crisis, soaring inflation and recession, this report explores how marketers can demonstrate the tangible impact of their activity so they can make a compelling case for investment, even as budgets are squeezed.
Mars CEO: Attacks on brand purpose are ‘nonsense’Niamh Carroll
Dismissing its critics, Mars’s CEO believes brand purpose is an essential tool for “quality” companies in both talent acquisition and driving profit.
Steve Challouma returns to marketing as CMO of Birds Eye ownerLucy Tesseras
He takes on the CMO role after three years running Birds Eye’s UK and Ireland business.
Meta, John Lewis, Mars: Everything that matters this morningMarketing Week Reporters
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.