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Smooth Fm sponsored by Alitalia

Marketing Week

Smooth FM, the Guardian Media Group Radio-owned station, has signed up Alitalia to sponsor its Business Bulletins. The deal supports the launch of new Alitalia flights from Manchester to Milan.

Vauxhall rolls out ‘power’ brand to woo consumers

Marketing Week

Vauxhall is launching a new high-performance sub-brand, to be called VXR, as part of a drive to improve consumer perceptions of the car marque. The VXR brand will apply to most sporting versions of cars across the Vauxhall range, and seeks to trump the RS sporting brand of arch rival Ford. The sub-brand is derived […]

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