General Motors splashes out on Chevrolet campaign

General Motors is to spend almost £6m on an advertising campaign to promote the UK launch of the Chevrolet marque, which is replacing its Daewoo brand.

General Motors is to spend almost &£6m on an advertising campaign to promote the UK launch of the Chevrolet marque, which is replacing its Daewoo brand. The ads, which will carry the strapline ‘All the car you need. Plus it’s a Chevy’ break tomorrow (Thursday).

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