Lucozade Sport is focusing on flexibility and prioritising communication, especially on mental health, to help its marketers adapt.
Predictions of fundamental change after Covid-19 are driven by the biased perspectives of those making them – in reality, most things will go back to how they were.
Marketing Week columnist Mark Ritson provides practical advice on how to prevail in the time of Covid-19 in this webinar.
We take a look at how businesses can build their brands on the worldwide phenomenon that is TikTok.
We arm marketers with all the numbers they need to tackle the week ahead.
On a budget of just £230,000, KFC used social media, as well as print and outdoor, to get people trying its new fries and shift perceptions of the fast food brand.
The new CEO of Sainsbury’s believes the changes will help the supermarket get closer to customers, who he also says he will be spending a lot more time with in focus groups.