Genesis data reveals lack of Eves

Prepare to be repulsed and astounded by a shameful and contemptible truth about marketing directors: 90 per cent of them are men.

The Brad Group surveyed its Genesis database of 4,751 marketing directors and found only 472 of them were women.

Brad Group publishing director Catharine Pusey says: “Genesis contains more than 35,000 personnel in total but, as our breakdown shows, women are still failing to take up a proportionate share of top marketing positions.” Pusey is a mistress of the understatement. According to her data, 81 per cent of advertising and decision makers in the top 300 UK advertisers are men. Someone should be told.


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