German export drive lost in translation

Jagshemash! With all the hype surrounding the Borat film at the moment, the Diary is not surprised to see some companies jumping on the bandwagon.

Take this missive the Diary received last week, which contained “economic learnings to make benefit exporters to glorious nation of Romania”.

It began intriguingly, stating: “Founding you on internet along the keyword ‘stairlifts’, we may introduce ourselves today in order to start a possible co-operation with your company.”

And went on to reveal that it was, in fact, from a German company exporting into Eastern Europe – something that has “resulted reasonable value sales”.

Anyone wanting to take advantage of the high demand in the Romanian market should contact Rh96 Broimpex at ceo@rh96.org.

The Diary is still a bit perplexed about Marketing Week’s stairlift connection.

Nice!

Recommended

Is the market ready for a Branson ‘six-pack’?

Marketing Week

Can there be too much convergence at once? Evidently not, if Sir Richard Branson is to be believed. Barely has the ink dried on the contract irrevocably linking the fortunes of the Virgin brand to NTL:Telewest’s flaky corporate construct than he is har…

Mortal Kombat viral is tool for bullying, claims charity

Marketing Week

An anti-bullying charity has slammed a violent viral ad for the Mortal Kombat brand for encouraging cyber bullying. It is the second time video games publisher Midway Games has run into trouble with its advertising in the UK this year. The viral directs users to a Mortal Kombat website called kreativekilling.co.uk, which promotes the new […]

Heinz appoints top marketer for Foodservice division

Marketing Week

Heinz Foodservice has appointed Chris Cannon as head of marketing for Heinz Foodservice. Cannon’s role will be to develop Heinz in the “foodservice” sector by driving product innovation and building closer relationships with customers. Cannon is experienced in the food industry, having held a management role at Pizza Hut as well as sales roles on […]

Comments

    Leave a comment