Get to grips with Sony’s handsets

I am writing in reference to the “Sony Ericsson signs up pop band” article (MW August 18). There appears to be a number of inconsistencies in the article that I would like to bring to your attention.

Firstly, the article suggests that the Sony Ericsson J300i handset will be branded “Walkman” and be integral in reviving Sony’s iconic mobile music brand, which is incorrect. I suggest that Marketing Week has this handset confused with the W800i Walkman phone that is later discussed in the article.

The features attributed to the J300i mobile handset are also inaccurate. Although the J300i does include a music player, the handset is unable to store up to 150 music tracks and has no integrated camera, radio or internet browser. Again, these are features of the W800i Walkman Phone that was launched on August 12.

What the J300i offers the user, in line with its fun philosophy, is 3D gaming, music DJ (composer), video player and changeable fascias to style the handset with the latest fashions.

The partnership with Girls Aloud will also provide greater appeal for the J300i among the female/youth market.

Richard Dorman

Marketing manager UK & Ireland

Sony Ericsson

London W6


Barclays airs branded radio programming

Marketing Week

Starcom division Starcom+ is launching banking giant Barclays’ first national campaign of advertiser-funded radio programming for its small business division. The campaign, called Business Tips, will be fronted by entrepreneur Duncan Bannatyne, who stars in the BBC’s Dragons’ Den series. It uses “real” Barclays customers giving advice on topics such as getting started in business, […]

Yahoo! UK loses commercial boss

Marketing Week

Yahoo! UK commercial director Alison Reay left the company last week, apparently without a job to go to. Her departure follows the appointment two weeks ago of Mark Chippendale, the ex-director of sales for Sky Media, to the new role of regional vice-president of media sales for Yahoo! Europe (MW August 25). Reay has already […]

New Campaigns – Iceland

Marketing Week

Retailer Iceland is to use a celebrity in its advertising for the first time in a new television, radio, press and direct marketing campaign. The campaign, created by Manchester-based agency Tom Reddy, features Kerry Katona, the reality TV star and former member of girl band Atomic Kitten, shopping in an Iceland store. The ads, which […]


    Leave a comment


    Got a question?