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How to become a master of your career
Rachel GeeMicrosoft’s Helen Tupper and Sainsbury’s Sarah Ellis offer practical advice on personal and professional development in the marketing industry.
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How to prevent a client-agency catastrophe
Maeve HoseaConsumer behaviour and technologies are evolving at unprecedented speed, so brands and agencies need to work more collaboratively and flexibly to take full advantage of the new opportunities that are arising.
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Industry-specific marketing training: Highly relevant or too niche?
Mindi ChahalThe Chartered Institute of Marketing has launched its first sector-specific marketing programme for the construction industry to address a growing need in that sector, but should other industries follow suit or could it lead to narrow thinking?
How Virgin Holidays used AI-powered data insight to boost awareness
Matt BarkerWith the help of agency ForwardPMX, the holiday company successfully found a distinctive, trusted voice in a crowded sector.
Marketoonist on the ‘new normal’
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Nike, Aston Martin, Gucci: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Safety first: How Covid-19 is transforming customer journeys
Matthew ValentineCustomer journeys are changing rapidly under lockdown, as digital adoption accelerates and safety becomes the number one issue in physical retail.