Instagram has experienced impressive global growth following its acquisition by Facebook in 2012 for $1bn and has been a massive success story.
A mobile-first, visual social network, originally with a user base of professional and amateur photographers, it surpassed one billion active users in June 2018.
Brands were quick to jump on board and create content for users hungry for photos, images and videos. Magazine publishers, with their beautifully shot image libraries, quickly created a massive following in a short space of time. According to Facebook, the growth was “two years ahead of Facebook”.
National Geographic and Vogue are two of the top global brands on Instagram with 128 million and 26 million followers respectively (December 2019).
Not all brands or organisations can command those follower numbers. But, with its seemingly unstoppable growth, Instagram is now a must-have presence for brands targeting consumers.
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