Confident brand safety will not be an issue on its platform, Reddit is branching out to the UK in a bid to serve its second biggest market.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Confusion over the twin functions of digital advertising could lead marketers into flawed decision making, especially when ads used to signpost customer journeys are treated as if they can generate demand.
Every Friday afternoon, I look at the key stories of the week, offering my thoughts on what they mean for you and the industry. This week, it is all about brand strategy – from Tesco’s master brand approach to OS’s aim to boost mental availability. Here is my take.