GfK

Address

GfK Marketing Services Ltd
Sheer House
Station Approach
West Byfleet
Surrey
KT14 6NL

Telephone

0870 603 8100

Fax

0870 603 8200

E-mail

lynn.henry@gfk.com

Website

www.gfkrt.com

Person to Contact

Lynne Henry

Statement of Principles

Established in 1934, the GfK Group is one of the largest market research companies in the world,
specialised in delivering fact-based consultancy and data on markets and sectors to the industry, retail,
media and service sector. The group has a staff complement of approx. 9,300 employees working in
115 operating companies covering more than 100 countries.

The GfK Retail and Technology division is the world’s leading market researcher for tracking point-ofsale
data in technical consumer goods and entertainment media markets. We co-operate with retailers
and resellers in more than 70 countries worldwide. The GfK data platform, StarTrack, ensures that
manufacturers and industry leaders receive comparable information at an international level. GfK Retail
and Technology market experts offer fact-based consultancy on brand share and channel performance
at both country and international level.

GfK Retail and Technology in the UK monitors over 300 product groups, here are just a few:

Technology: Consumer Electronics, Imaging, IT, Office equipment, Stationery and Telecommunication

Entertainment Media: Broadband, Mobile Content, video game consoles

Fashion: Jewellery, Luggage, Textiles, Watches

Home: Automotive, Furniture, Gardening, DIY/Home Improvement, Major and Small Domestic
Appliances, Cookware

Others: Encodex – International product catalogues, Retail Analytics and Optics.

Information is available monthly and weekly for analysis at both strategic and tactical level. GfK offers
complete market coverage by collecting data from all major distribution channels – be it traditional
retailers, online pure players, B2B or resellers.
Full details can be find on our website: www.gfkrt.com
GFK RETAIL AND TECHNOLOGY
Marketing

Date Established

1934

Services

Retail and B2B panels Knowledge provider

Methods of Data Collection

POS data sourced from retailers and resellers