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‘Minimum alcohol price will transform brand marketing’

Seb Joseph

The measures proposed by the Government under its alcohol consultation earlier today (28 November) could “completely change” the sales and marketing dynamic in the industry, ending price promotions and making loyalty and on-trade marketing more important, according to alcohol experts.

The art of the cross-seller

David Coveney

What is the prevailing view on cross-selling and up-selling? In my business, we “bank” a few extra quid on every sale to a new customer on the basis that we are confident we can sell them something else. In fact, some of our pricing decisions are based on this assumption. For a generally risk-averse business, this seems somewhat optimistic.

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