Give and receive with Trust FM

With the proliferation of commercial radio, many people will not notice the arrival of a new player.

But Trust FM has just won a one-month licence to broadcast across North East Surrey with a difference – all advertising revenue is going to The Children’s Trust charity. So far, Burger King will be feeding the station staff for a month, TDK has provided all the tape, and other sponsors include Virgin Atlantic and Our Price records. But the organisers are still seeking big-brand advertisers to swell the coffers for a station with a potential audience of 110,000. “For once donors will be able to get something immediate and tangible in return for donating to charity,” says communications manager Sarah Watts.


$1bn global blitz starts for Microsoft

Marketing Week

The biggest ever marketing campaign rolls out tomorrow (Thursday) with the launch of Micro- soft’s Windows upgrade, Win95. The $1bn (625m) offensive employs lifestyle advertisements featuring children and businessmen using the product. The global ads, created by Wieden & Kennedy, are intended to be “upbeat and aspirational”. There will be no voiceover, instead, “Start Me […]

Schweppes unveils ‘morph’ drink

Marketing Week

Cadbury Schweppes is behind the launch in Germany of a soft drink that is deliberately relaunched every two months with a new flavour and image. The only stable element in its formula is the drink’s brand name. The first version of the soft drink, Fit For Fun, launches this week and is the product of […]


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