Givenchy is to sponsor Sky’s Academy Award programming on February 27 in a deal negotiated by Team UK Media. The perfume company will promote its Very Irresistible Givenchy brand. Sky’s live Oscar show will be anchored by Sharon Osbourne.
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.