GlaxoSmithKline has been forced to amend its specially written Mr Men children’s book promoting its anti-allergy products after the Medicines and Healthcare Regulatory Agency decided to investigate whether the book infringed advertising rules.
McDonald’s has launched an ‘open doors’ strategy across 180 restaurants. The scheme, which starts on October 18, offers consumers the chance to go behind the scenes to see how the chain works.
…The Union, based in Edinburgh, has picked up the Â£1m advertising account for Scottish retailer Sterling Furniture. The account was previously held by now-defunct Faulds Advertising.
Heart 106.2, the Chrysalis-owned station, has signed its first combined breakfast and drive-time show sponsorship deal with online supermarket Ocado. The deal will run for 12 weeks.
Virgin Media O2 is launching its first proposition after the £31bn merger in June, as its new marketing director outlines the business’s dual-brand strategy, stating the “powerful equity” both have is “too good to scrap”.
Embedding a culture of effectiveness within the company has meant breaking false beliefs around the efficacy of different media and re-educating brand managers.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From measuring the effectiveness of purpose to marketing marketing in B2B, it’s been a busy week. Here is my take.
People tend to love or hate brand purpose, but is its real value somewhere in the middle? Top marketers and researchers weigh in.