Global head of marketing Jeremy Dale exits Motorola

Motorola corporate vice-president of global marketing Jeremy Dale is leaving the handset firm, after four years at the company.

Dale took over from chief marketing officer Casey Keller as Motorola’s top marketer in March 2007. He is leaving the company without a job to go to at the end of this month; it is understood he is keen to move back to the UK from the mobile phone company’s US headquarters.

Motorola is seeking a replacement but the role will be handled in the interim by Bruce Brda, senior vice-president and business general for Greater China.

Dale joined Motorola from Orange, where he was UK marketing director for four years. He was the launch sales and marketing director for the ill-fated digital terrestrial service OnDigital, and head of marketing for its replacement, the now defunct ITV Digital.

He joined Motorola as head of retail and channel marketing until he was promoted to vice-president of marketing for mobile devices (MW March 28, 2007). A year later, he was promoted to oversee global marketing for Motorola’s mobile division.

As well as overseeing the brand’s advertising, Dale was instrumental in the recent collaboration with David Beckham, and was behind the Motorola Red campaign, joining celebrities including U2’s Bono to fight AIDS in Africa.

Dale’s departure comes just a fortnight after Motorola’s UK marketing director, Rachel Ward, announced she is leaving as part of a wider restructure at the handset manufacturer. Simon Collinson, director of marketing strategy for Europe, the Middle East and Africa, will take on Western Europe as part of a widening of his remit (, January 13).

Andrew Morley, vice-president of marketing for Europe, Middle East and Africa, also recently added Russia and key Asia markets to his responsibilities (MW January 8).


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