Global Radio to launch daily deals website
Global Radio, owner of the Heart and Capital networks, is launching a daily deals website to attract more local advertisers to its offerings.
Welovelocal.com is soon to launch in 20 cities and will be supported by Global Radio’s regional brands across the UK.
The website and daily email is a similar offer to popular deals companies such as Groupon, Wowcher and LivingSocial, offering up to 90% savings on a range of local products, experiences and services.
Global hopes the daily deals service will help the company continue to connect with local advertisers and consumers.
Mark Lee, Global Radio’s managing director of regions, says: “Unlike other deal websites, through our 400 strong local field sales force working with over 10,000 businesses across the UK for many years, we are an incredibly trusted partner to local advertisers and are therefore well placed to launch into this market.”
Groupon is the leading daily deals and coupons site, attracting 3 million unique visitors on average a month, according to comScore. Its closest competitor is Vouchercodes.co.uk, which about 2 million unique users visit each month.
