A lot of SEO is about pleasing the user, who must come first. The search engines may (largely) run on robots, but these robots are becoming increasingly human-like in their preferences with every algorithm update, and they know when they’re being manipulated.
Eve Sleep has created a “world first” ‘night mode’ TV ad break as it looks to raise awareness of its positioning as a sleep wellness brand and build a business for the long-term.
Direct Line has replaced one of the most effective brand campaigns of recent years with a new approach that promises similar success, all thanks to the team’s understanding of distinctive brand assets.
Greggs has invested significantly in its insight and digital marketing capabilities over the past year, which, alongside the vegan sausage roll launch, helped it reach record sales in 2019.
Covid-19 may have put Brexit strategy on the backburner, but has the existential threat posed by the pandemic recalibrated how brands view Britain’s exit from the EU?
Schultz comes in as CMO at a pivotal point for Facebook as it faces a difficult period with the upcoming US election.
In our final article highlighting the work and views of this year’s CX50 list, executives explain how brands can take learnings from the pandemic to build on their customer experience.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here