A lot of SEO is about pleasing the user, who must come first. The search engines may (largely) run on robots, but these robots are becoming increasingly human-like in their preferences with every algorithm update, and they know when they’re being manipulated.
Eve Sleep has created a “world first” ‘night mode’ TV ad break as it looks to raise awareness of its positioning as a sleep wellness brand and build a business for the long-term.
Direct Line has replaced one of the most effective brand campaigns of recent years with a new approach that promises similar success, all thanks to the team’s understanding of distinctive brand assets.
Greggs has invested significantly in its insight and digital marketing capabilities over the past year, which, alongside the vegan sausage roll launch, helped it reach record sales in 2019.
As a “brand of reassurance”, Birds Eye feels a responsibility to stay on air and remain connected to consumers during the coronavirus pandemic.
It may seem like a paradox, but recessionary periods actually provide fertile grounds for marketers to grow their brand’s market share if they’re prepared to think long-term.
From considering what channel will be most effective for reaching a target audience to writing compelling calls to action, the creation of an effective job description is all too often a marketing challenge.
More than 60 CMOs and managing directors will judge the annual awards, which celebrate strategic effectiveness across the marketing world.