Gmail, Google’s free Web-based mail service, could be set for a consumer launch. Gmail has been available only to people who are invited to join by an existing member since the launch of a test version in April 2004. However, it is understood that the number of invites members can issue has been upped from four to 50, which industry experts believe could mean that Google is gearing up for an official launch.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From underlining the need to maximise opportunity by generating demand to realising you are not the customer, it’s been a busy week. Here is my take.
From the challenges of personalisation and the data needed to ensure it is effective, to best practice examples and how to measure success, this guide offers an overview of everything brands need to consider when it comes to ecommerce personalisation.
Brands can drive loyalty among millennials and gen Z through personalisation and rewarding customers in bitcoin.
While on the surface it might appear they don’t have much in common, gourmet popcorn brand Joe & Seph’s and FMCG giant Essity both agree the pandemic has made innovation more important than ever.