Ikea’s latest TV ad shows an army of angry gnomes on the attack after a couple introduce a range of new garden furniture and accessories to improve their outdoor space.
https://www.youtube.com/watch?v=S9xROONPy6Y
The ad, set to Time for Change performed by The Palace Of Budapest Philharmonic Orchestra, instructs shoppers to “say no to Gnomes” in favour of new garden accessories.
It was created by Mother.
The Government’s anti-obesity drive, Change4Life, is back on the radar of marketers and the public, as it has been intermittently since it launched in January 2009. The approach to implementation of the strategy has changed more than once in the intervening period as successive political philosophies regarding government budgets balanced against corporate contribution, the voice of lobby groups (both brand and consumer) and learnings have come to the fore.
Twitter unveiled its keyword-targeting capability for advertisers yesterday (April 17) amid an expected slew of product announcements in what representatives of the company describe as a “big step” in its targeting capabilities.
What exactly is Kering? If you don’t know, by the end of June you’ll be familiar with the word and the organisation behind it.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the rise of burnout to Santander UK’s first B2B TV campaign, it’s been a busy week. Here is my take.
Santander’s marketing director tells Marketing Week the time is right to put its corporate and commercial proposition “in the spotlight” as it launches its first TV ad starring Succession’s Brian Cox.
After a successful and lucrative partnership on vodka brand Ciroc spanning more than 15 years, Sean Combs filed a law suit against Diageo this week, accusing the business of racism and neglect. Whatever the outcome, it looks like the end of the relationship.
Kraft Heinz is making its biggest-ever media investment behind the new platform, which is the first global campaign in Heinz’s 150-year history.
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