Ikea’s latest TV ad shows an army of angry gnomes on the attack after a couple introduce a range of new garden furniture and accessories to improve their outdoor space.
https://www.youtube.com/watch?v=S9xROONPy6Y
The ad, set to Time for Change performed by The Palace Of Budapest Philharmonic Orchestra, instructs shoppers to “say no to Gnomes” in favour of new garden accessories.
It was created by Mother.
The Government’s anti-obesity drive, Change4Life, is back on the radar of marketers and the public, as it has been intermittently since it launched in January 2009. The approach to implementation of the strategy has changed more than once in the intervening period as successive political philosophies regarding government budgets balanced against corporate contribution, the voice of lobby groups (both brand and consumer) and learnings have come to the fore.
Twitter unveiled its keyword-targeting capability for advertisers yesterday (April 17) amid an expected slew of product announcements in what representatives of the company describe as a “big step” in its targeting capabilities.
What exactly is Kering? If you don’t know, by the end of June you’ll be familiar with the word and the organisation behind it.
Former P&G, Heineken, Converse and now Philips marketer Claudia Calori believes using the creative and analytical parts of marketing is key to success, regardless of category or sector.
The Body Shop pioneered ethical beauty, but that positioning is no longer unique and its owners need to inject life into the brand to arrest its decline.
Motor retailer Halfords has introduced dynamic pricing in its services business to drive profitability by directing demand to its under-utilised autocentres.
The Competition and Markets Authority will probe the extent price promotions are only available to people who sign up for loyalty cards.
Comments