Going Places to launch new campaign

Going Places launches an advertising campaign through CDP this week for its new brand of holiday superstores, HolidayWorld.

The first outlet opens on August 7 in York and includes a children’s play area, a Costa Coffee restaurant and multimedia centres.

Francesca Ecsery Merrens, marketing and business development director for Going Places, says: ‘HolidayWorld is a new concept in the retail travel market – not just another large-format store. I am confident the campaign will deliver results.’

CDP has created a campaign to promote the launch locally, including press, posters, bus backs, leaflets and a TV and radio push featuring impressionist Kate Robbins.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now