Going Places launches an advertising campaign through CDP this week for its new brand of holiday superstores, HolidayWorld.
The first outlet opens on August 7 in York and includes a children’s play area, a Costa Coffee restaurant and multimedia centres.
Francesca Ecsery Merrens, marketing and business development director for Going Places, says: ‘HolidayWorld is a new concept in the retail travel market – not just another large-format store. I am confident the campaign will deliver results.’
CDP has created a campaign to promote the launch locally, including press, posters, bus backs, leaflets and a TV and radio push featuring impressionist Kate Robbins.