Gointeracttv upgrades
Gointeracttv has upgraded its range of advertising formats to include new services such as ‘t-commerce’, which enables credit card payments and donations via interactive TV. The formats are being used by Channel 4.
Gointeracttv has upgraded its range of advertising formats to include new services such as ‘t-commerce’, which enables credit card payments and donations via interactive TV. The formats are being used by Channel 4.
Cannes Lions may be a reflection of the best connected – rather than best – people in marketing, but when it comes to tackling issues from the reversal of women’s rights to inclusion, that’s not necessarily a bad thing.
The building society is on the lookout for a new CMO to replace Bennison, who has been chief product and marketing officer at Nationwide since 2016.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Samsung Europe CMO Benjamin Braun explains how post-Covid marketing has become regarded as a “proper sales channel” with measurable impact.
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