Gold Standard Awards for financial services companies
Express Newspapers and Incisive Media have joined up to provide Gold Standard Awards for financial services companies. The awards are based on the judgement of a panel of independent experts.
Express Newspapers and Incisive Media have joined up to provide Gold Standard Awards for financial services companies. The awards are based on the judgement of a panel of independent experts.
If Philip Kotler is quoted correctly in your news story, it seems to be a classic case of an academic saying what he thinks rather than studying empirical evidence. TV advertising works. It does not always work very well. It is often not profitable (short, medium and long term). It is sometimes done when there […]
Your piece on the music for Asda’s Tickled Pink Breast Cancer Care campaign (MW September 25) misses the point. This is not about cynicism, it’s about creating a powerful communication device to raise awareness and funds for Breast Cancer Care. And it worked. We purposely developed the song from the Asda jingle for two reasons. […]
At last there’s agreement on a permanent 10.30pm news slot on ITV. Now it’s up to ITV to deliver a strong evening schedule for advertisers. By Andy Zonfrillo
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?