Express Newspapers and Incisive Media have joined up to provide Gold Standard Awards for financial services companies. The awards are based on the judgement of a panel of independent experts.
If Philip Kotler is quoted correctly in your news story, it seems to be a classic case of an academic saying what he thinks rather than studying empirical evidence. TV advertising works. It does not always work very well. It is often not profitable (short, medium and long term). It is sometimes done when there […]
Your piece on the music for Asda’s Tickled Pink Breast Cancer Care campaign (MW September 25) misses the point. This is not about cynicism, it’s about creating a powerful communication device to raise awareness and funds for Breast Cancer Care. And it worked. We purposely developed the song from the Asda jingle for two reasons. […]
At last there’s agreement on a permanent 10.30pm news slot on ITV. Now it’s up to ITV to deliver a strong evening schedule for advertisers. By Andy Zonfrillo
Embedding a culture of effectiveness within the company has meant breaking false beliefs around the efficacy of different media and re-educating brand managers.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From measuring the effectiveness of purpose to marketing marketing in B2B, it’s been a busy week. Here is my take.
People tend to love or hate brand purpose, but is its real value somewhere in the middle? Top marketers and researchers weigh in.
Marketing Week reveals the top 10 marketers in financial services, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.