Golden Wonder launches a new campaign for its crisps brand claiming they have a captivating taste which makes people oblivious to everything else around them.
The first commercial, set in a children’s playground, shows a mother eating a packet of Golden Wonder crisps and pushing her daughter on a swing. She fails to realise her daughter has fallen off and continues to push the empty swing even though the girl appears at her side.
The second ad shows a little old lady who is so distracted by her packet of crisps, she sits on her cat without noticing.
The campaign was created by Bartle Bogle Hegarty with media through Motive Communications. It appears this week on ITV, Channel 4 and Channel 5.