Goldfish bowls over its rivals

I refer to Ian Metcalfe of SPS Advertising’s letter (MW April 10). I hope Mr Metcalfe is not engaged in market research for a career. If so, he has problems! He would do well to listen to Disraeli’s words: “There are lies, damn lies and statistics.”

Since its launch in September 1996, Goldfish has recruited over 350,000 cardholders. That is more than one in five of every new card issued since that date. There were over 125 launches last year. We are delighted with the card’s performance and are confident that the brand can be stretched into many other interesting areas.

As the senior client, I think it is a pity that so many people are boring and dare not take the calculated risk. Still, that’s their loss and my gain.

Michael Parsons

Managing director





Bond switches to the slow lane

Marketing Week

Letter of the month prize. Every month the editor will award this de luxe fountain pen to the writer of the best letter. The chrome and 22ct gold pen, made by AT Cross, is worth 85. The editor’s judgment will be final. Remember to bookmark our

LT widens agency hunt as discussions founder

Marketing Week

London Transport is believed to have opened up its search for a centralised media buying agency after talks with its two incumbent media buyers proved inconclusive. At present, media buying across the company’s three accounts covering fare evasion, London Buses and London Underground is split be-tween Mediapolis and Optimedia. Both are believed to remain in […]

Publicis scoops 12.5m MasterCard business

Marketing Week

MasterCard is understood to have appointed Publicis to an estimated 12.5m account covering what is described as its non-US “marketing projects”. The agency, which handles the credit card company’s UK branding work, produced ads for its sponsorship of the Euro 96 football championship last year and will handle a similar project for its involvement in […]


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