Golley Slater & Partners has won a &£250,000 contract for the campaign to relaunch The Western Mail, with the positioning ‘For new Wales read the Western Mail’.
Fujitsu Siemens Computers has appointed former Dell UK marketing director Nick Eades as its director of marketing for the UK. He replaces Mel Taylor, who left the company a few weeks ago to “pursue other interests”. Eades left Dell in December (MW December 12, 2002) after spending five years at the company developing its marketing […]
Broadsheets, under pressure from falling circulation and revenues, are turning to editorial makeovers to rejuvenate themselves. Plummeting advertising spend and declining circulation figures have put pressure on the broadsheet market, but have not suppressed the newspapers’ spirit: they have come out fighting, with a number of editorial makeovers. The Daily Telegraph, The Guardian and The […]
Reckitt Benckiser (RB) is planning to rebrand its Finish 3-in-1 Total dishwasher tablets as Finish 3-in-1 Brilliant this year. The move coincides with the current blitz in the dishwasher tablets market. This month RB is adding an orange variant to the range, in an attempt to cash in on consumers’ fascination with the degreasing properties […]
Former Costa Coffee CMO Sarah Barron has been appointed to lead the restructured team, filling the role which has been vacant since ex-McDonald’s marketer Emily Somers departed last March.
Direct-to-consumer brand Thinx challenged people to think differently about menstruation.
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Mastercard’s Raja Rajamannar set up a risk management function within marketing three years ago, which has enabled the business to better cope with the fallout of the pandemic.