Google has expanded its AdSense for Mobile service to include web search as part of a strategy to challenge Yahoo’s lead on mobile.
The beta service allows mobile publishers to embed a Google search box in their site and receive a share of the ad revenue generated from visitors clicking on sponsored links.
They can also tailor the links generated from searches to feature their own site’s branding.
Yury Pinsky, mobile product manager for Google, said, “Mobile users will get instant access to Google search, including comprehensive web, local, image and news results.”
AdSense for Mobile launched in July 2007, allowing publishers to embed Google ads on their sites.
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