Google and BRC launch online retail monitor

Google is partnering with the British Retail Consortium (BRC) to launch an online retail monitor that tracks the growth of ecommerce traffic.

The Online Retail Monitor (ORM) has been developed to quantify traffic to the online retail sector and provide an equivalent measure to high street footfall.
It will also report changes and trends in the sector through visitor numbers and rank the most popular retail search terms.

The quarterly was launched today (24 March) at the BRC Multi Channel Retailing Conference in London by John Gillan, Google’s senior industry retail head.

The data will include a geographical breakdown of online activity and measure the growth of smartphone traffic to allow retailers to compare the performance of multi-channel operations.

Speaking at the launch, Gillan said: “The launch of the Online Retail Monitor marks a huge step in achieving multi-channel measurability for the online retail sector. The tool will be able to quantify the growing traffic to the fast-changing retail industry, as well as establish key trends and determine retail hot spots for online traffic. As the most advanced e-commerce country in the world, the ORM can further drive the UK retail economy.”

The first ORM will be published in mid-April alongside the monthly BRC – KPMG Retail Sales Monitor figures report.

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