Google and Yahoo! are both reported to be interested in buying Amsterdam-based Trader Classified Media, which owns nearly 600 classified ad publications and runs some 60 websites. The company is estimated to be worth about E1.3bn (&£883m).
Universal Pictures International has appointed former Capital Radio commercial marketing chief Gavin Miller as marketing director for its home entertainment division. He will take over the role this week. Miller, who left Capital after its merger with GWR Group, will be responsible for marketing Universal’s DVD releases. He replaces Darren Linton, who has moved into […]
MindShare is understood to have scooped the European business for Motorola’s $150m (&£83m) global media planning and buying. The agency handles media for rival Samsung, but it is thought that the conflict issue has been successfully addressed. It was revealed last week (MW last week) that Carat had retained the business in the US and […]
Conran Design Group has devised the creative idea for Waterstone’s Christmas 2005 ad campaign. Beechwood will work alongside the agency to develop the campaign for television. The agencies worked on Waterstone’s Christmas 2004 campaign.
Although the concept of ‘brand love’ was overused and went out of fashion, it remains an insightful way to consider consumers’ attitudes towards brands.
Attracting sponsors from Lego and Starling Bank to Pandora and LinkedIn, women’s sport is revving up for a record year fuelled by the return of the Euros.
With 26% of budgets being wasted on poor briefs and misdirected work, a new guide has been devised to help marketers deliver better briefs.
ISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.