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Like it or not, Christmas has landed. Seasonal trading patterns, daily monitoring of sell-through on seasonal stock, gossip about everybody’s Christmas ads, staff holiday cover planning, office Christmas party politics and a raft of invites from agencies offering festive hospitality are now part of our daily working lives until the new year. Not that I’m […]
O2 is preparing to move into the fast growing e-learning market as the telecoms brand continues to diversify into new areas.
A “social currency” website has launched to motivate consumers to actively support charity organisations in return for rewards, a move it is claimed is the third sector equivalent of the retail reward scheme Nectar.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the value of gut instinct to evidence that narrow targeting does not work in B2B, it’s been a busy week. Here is my take.
From the FA unveiling a new look Three Lions to Gousto going on a hiring spree after proving marketing’s value and British Airways unveiling its recovery plan, here are some of this week’s biggest marketing stories.
The last 12 months have seen significant changes in consumer behaviour due to the pressures of Covid-19. Here are some of the most important for marketers.
As the airline launches its first TV campaign in two years, the brand says reinforcing consumer trust will be key to ensuring people choose British Airways for their first post-pandemic flight.