Google has partnered with a small group of third-party companies to provide tools to help brands manage their pages on its social network Google+. Read full article here.
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Like it or not, Christmas has landed. Seasonal trading patterns, daily monitoring of sell-through on seasonal stock, gossip about everybody’s Christmas ads, staff holiday cover planning, office Christmas party politics and a raft of invites from agencies offering festive hospitality are now part of our daily working lives until the new year. Not that I’m […]
O2 is preparing to move into the fast growing e-learning market as the telecoms brand continues to diversify into new areas.
A “social currency” website has launched to motivate consumers to actively support charity organisations in return for rewards, a move it is claimed is the third sector equivalent of the retail reward scheme Nectar.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.