Google launches business advice channel on YouTube

Google has launched a business advice channel on YouTube, giving advice to companies on how to survive the recession.

The channel, called Survival of the Fastest, features business figures such as IPA president, Rory Sutherland, IAB chief executive Guy Phillipson and London Mayor Boris Johnson.

Launched in conjunction with The Daily Telegraph and London Business School, the channel will have three content streams aimed at different industry areas; marketing, ecommerce and finance.

Google hopes to create a business community on the channel as users are able to vote on videos, leave comments, subscribe to the channel and upload their own videos.

This story first appeared on newmediaage.co.uk

Recommended

Lloyds TSB and HBOS start review of media accounts

Marketing Week

Lloyds Banking Group has started a review of the media planning and buying accounts for the Lloyds TSB and HBOS brands held by ZenithOptimedia and Vizeum respectively. Lloyds TSB Group has a media spend of about £41m and HBOS £43m. The review of the media businesses began yesterday (Tuesday) and is being led by Joe […]

International and online boosts Mothercare

Marketing Week

Mother and baby high street retailer Mothercare has announced its 15th consecutive quarterly growth, revealing its total group sales were up 5.6% in the 4th quarter ended March 28. The international retailer revealed this morning it gained a 6.9% uplift in total group sales over the full financial year in a trading update announced this […]