Google launches rival to Facebook Like

Google has launched a new social button, similar to Facebook’s “like”, for users to recommend its search results to their friends.

The new button, dubbed “+1”, will appear next to search results and advertisements on Google.

A +1 click can be shared with users’ friends on their Google Account and any links recommended by friends will appear higher in search results.

The data from clicks will also be added anonymously to public data, which Google will use – among other signals – to calculate pages’ relevance and ranking on search results.

In a blog post, Google says advertisers will not have to adjust their Adwords strategy because the way it calculates its quality score will not change.

The +1 button will launch across English searches on Google.com but it will roll out across more languages in the future.

Google says it will also expand the use of +1 for websites to integrate the button on their own pages as well as in search results.

The search engine giant’s move into social search comes on the same day it agreed to settle a complaint from the Federal Trade Commission over privacy violations on its previous social networking effort Google Buzz.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now