PayPal will run its first Super Bowl during the match on Sunday (7 February) as it seeks to prove it is one of the big global players in the financial services market.
Brands including Skittles, Doritos, Amazon and Kia are all advertising during the Super Bowl this Sunday (7 February). But according to Twitter, the campaigns that win will be those that take a long-term approach to storytelling.
With a record 114.4 million Americans tuning into last year’s match, it’s clear the Super Bowl remains a huge draw for advertisers. However, with Super Bowl ad slots now pricier than ever before, many brands are changing the way they advertise around US sport’s biggest event.
Convinced more consumers will buy into its brands amid the cost of living crisis, Premier Foods plans to continue investing in marketing to grow market share.
As we head towards a cookie-less future and brands explore the open web, Asda’s Alex Crowe believes now is the time for retail media to shine.
Marketing director Amy Gilbert explains how the broadband firm ensures its marketing innovations are relevant, credible and connected to the brand.
Insight-driven decisions and a data culture that supports creativity are the lynchpins of the CMO role in today’s digital economy.