Google, Mini and Kia share the secrets to Super Bowl success
With TV spots costing brands up to $6m during this year’s Super Bowl, the pressure is on for marketers to justify splashing out.
PayPal makes Super Bowl debut to show off brand ‘confidence’
Sarah VizardPayPal will run its first Super Bowl during the match on Sunday (7 February) as it seeks to prove it is one of the big global players in the financial services market.
Twitter on why long-term storytelling and emojis are key to Super Bowl success
Thomas HobbsBrands including Skittles, Doritos, Amazon and Kia are all advertising during the Super Bowl this Sunday (7 February). But according to Twitter, the campaigns that win will be those that take a long-term approach to storytelling.
Super Bowl 2016: Brands turn to social for added value
Thomas HobbsWith a record 114.4 million Americans tuning into last year’s match, it’s clear the Super Bowl remains a huge draw for advertisers. However, with Super Bowl ad slots now pricier than ever before, many brands are changing the way they advertise around US sport’s biggest event.
Nike, The Guardian, Cadbury: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Pinterest on the power of responsible innovation
Marketing Week ReportersPinterest collaborated with users to develop its AR make-up product, a sign says marketing boss Louise Richardson of the social media platform understanding the responsibility that comes with innovation and the need to add real customer value.
Meet the startup going big on TV to disrupt the price comparison market
Michaela JeffersonBill evaluation platform Ismybillfair is launching its first major TV push in partnership with ITV, as it looks to capitalise on the “mass appeal” of its offering and take on the market leaders.
The talent pipeline and laying the groundwork: Your Marketing Week
Lucy TesserasAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From getting young people interested in a marketing career to the need to balance brand and performance, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.