Google, Mini and Kia share the secrets to Super Bowl success
With TV spots costing brands up to $6m during this year’s Super Bowl, the pressure is on for marketers to justify splashing out.
PayPal makes Super Bowl debut to show off brand ‘confidence’
Sarah VizardPayPal will run its first Super Bowl during the match on Sunday (7 February) as it seeks to prove it is one of the big global players in the financial services market.
Twitter on why long-term storytelling and emojis are key to Super Bowl success
Thomas HobbsBrands including Skittles, Doritos, Amazon and Kia are all advertising during the Super Bowl this Sunday (7 February). But according to Twitter, the campaigns that win will be those that take a long-term approach to storytelling.
Super Bowl 2016: Brands turn to social for added value
Thomas HobbsWith a record 114.4 million Americans tuning into last year’s match, it’s clear the Super Bowl remains a huge draw for advertisers. However, with Super Bowl ad slots now pricier than ever before, many brands are changing the way they advertise around US sport’s biggest event.
The Marketing Academy reveals its 2021 Scholars
Michaela JeffersonThirty marketers have been selected to take part in this year’s UK Scholarship programme, which aims to prepare emerging leaders to take on senior and board- level roles.
Government accused of chasing ‘cheap headlines’ as junk food ad ban proceeds
Michaela JeffersonThe Government has confirmed that it is moving forward with its proposals for HFSS advertising restrictions, under which Cadbury will be unable to widely advertise its 30% reduced sugar Dairy Milk chocolate.
KFC resurrects ‘finger lickin’ good’ tagline
Matthew ValentineThe famous slogan has been revived for KFC’s latest advertising campaign, after a year on temporary hiatus as the brand responded to Covid-19.
Walkers and Paddy Power on bringing humour back to marketing
Charlotte RogersWe may be living through a pandemic, just emerging from lockdown and fresh from a global crisis, but Walkers and Paddy Power believe now is the right time for marketers to regain their sense of humour.