Google is rolling out a new home page designed to give prominence to other services including Google+. Read the full story here.
Morrisons has poached top Sainsbury’s marketer Rebecca Singleton as its marketing director and created its first customer experience role as part of its ongoing efforts to strengthen its marketing strategy.
John Lewis has credited its strong service and value proposition for a 9% sales increase over the Christmas and New Year period.
LoveFilm has struck content deals with ITV and BBC Worldwide as part of its ongoing expansion strategy ahead of the imminent launch of US movie and streaming giant Netflix in the UK. Read full article here.
Confusion over the twin functions of digital advertising could lead marketers into flawed decision making, especially when ads used to signpost customer journeys are treated as if they can generate demand.
Every Friday afternoon, I look at the key stories of the week, offering my thoughts on what they mean for you and the industry. This week, it is all about brand strategy – from Tesco’s master brand approach to OS’s aim to boost mental availability. Here is my take.
From Mars’s rebranding of Uncle Ben’s to a shift in marketing for Confused.com and the rise of DTC brands, catch up on the most important marketing news from the week.
Marketing Week reveals the top 10 marketers in consumer goods, technology and luxury, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.