Google overhauls search home page
Google is rolling out a new home page designed to give prominence to other services including Google+. Read the full story here.
Morrisons bolsters expertise as Sainsbury’s loses another marketer
Rosie BakerMorrisons has poached top Sainsbury’s marketer Rebecca Singleton as its marketing director and created its first customer experience role as part of its ongoing efforts to strengthen its marketing strategy.
John Lewis hails service and value for sales bump
Rosie BakerJohn Lewis has credited its strong service and value proposition for a 9% sales increase over the Christmas and New Year period.
LoveFilm strikes ITV and BBC Worldwide content deals
Jessica DaviesLoveFilm has struck content deals with ITV and BBC Worldwide as part of its ongoing expansion strategy ahead of the imminent launch of US movie and streaming giant Netflix in the UK. Read full article here.
Greenpeace puts pressure on Dove as Unilever admits sustainability work ‘far from over’
Molly InnesThe campaign group’s latest film subverts Unilever’s marketing by taking aim at Dove’s Real Beauty campaign on its 20th anniversary.
Dunelm praises ‘broad value proposition’ as customer numbers rise
Niamh CarrollThe homeware retailer has driven more small-ticket purchases this year, as it increased volume sales by 6.2% and sales value by 4.1%.
There’s no such thing as ‘performance branding’ marketing
Mark RitsonBrand marketing drives sales but performance doesn’t build brand. Most marketers should separate the two, or they’ll risk under-investing in long-term growth.
Marketers are the architects of creativity, not bystanders
Andrew GeogheganMarketers shouldn’t leave creativity to their agencies, but use customer insight and business objectives to create a long-term vision with clear direction.