Google is rolling out a new home page designed to give prominence to other services including Google+. Read the full story here.
Morrisons has poached top Sainsbury’s marketer Rebecca Singleton as its marketing director and created its first customer experience role as part of its ongoing efforts to strengthen its marketing strategy.
John Lewis has credited its strong service and value proposition for a 9% sales increase over the Christmas and New Year period.
LoveFilm has struck content deals with ITV and BBC Worldwide as part of its ongoing expansion strategy ahead of the imminent launch of US movie and streaming giant Netflix in the UK. Read full article here.
CEO Alex Mahon believes the broadcaster is “stronger” and more able to deliver on its purpose “than ever” as it transitions into a post-pandemic world, having successfully grown its digital platform and increased diverse representation.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Creative work can be made more efficient by minimising confusion in the review process and making responsibilities clear – and by adopting the right technology to help.
Experiential marketing has been on hold in the pandemic but, while expensive to invest in, experiences are important to consumers, so brands should let their imaginations fly again.