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Counterfeiting: the creative viewpoint

Josie Allchin

Click here to read the cover feature – how counterfeiters have evolved their illegal trade One of audio brand Sennheiser’s executive board members Volker Bartels talks about how the company combats counterfeiters Director of anti-counterfeit shopping directory Brand-i, Jenny Dalton, discusses how being open about counterfeits to consumers can make your brand stronger As technology […]

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