Google rankings boost for mobile sites
This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
John Lewis is set to launch its biggest ever marketing spend in the crucial run up to Christmas. Watch its latest ad here.
Click here to read the cover feature – how counterfeiters have evolved their illegal trade One of audio brand Sennheiser’s executive board members Volker Bartels talks about how the company combats counterfeiters Director of anti-counterfeit shopping directory Brand-i, Jenny Dalton, discusses how being open about counterfeits to consumers can make your brand stronger As technology […]
Click here to read the cover feature – how counterfeiters have evolved their illegal trade One of audio brand Sennheiser’s executive board members Volker Bartels talks about how the company combats counterfeiters Click here for the creative perspective from Pitch Many consumers buy fake goods online without realising they are counterfeit. We get emails daily […]
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.