Nokia is changing its strategy to focus on young people. A brave move. A friend of mine, who teaches 11 to 18-year-olds at a north London comprehensive, has told me about the “different language” kids speak these days. It might sound like the pair of us were having the same sort of conversations that every […]
Peering into the crystal ball to divine the future of internet-connected TV, it has been alarming to see the gap in expectations between broadcasters and the advertisers that bankroll them. At the Royal Television Society’s Cambridge Convention in September, there were two overwhelming sentiments given off by the most senior executives of some of the […]
The latest podcast in our series on the stories behind effective marketing campaigns examines how Britvic transformed Robinsons, repositioning it and reviving a flagging category in a grand prix-winning effort.