Google has undertaken a major restructure that sees UK MD Matt Brittin moved up to a European role, replaced by Google’s European marketing chief Dan Cobley. Read the full story here.
Nokia is changing its strategy to focus on young people. A brave move. A friend of mine, who teaches 11 to 18-year-olds at a north London comprehensive, has told me about the “different language” kids speak these days. It might sound like the pair of us were having the same sort of conversations that every […]
Clinton Cards is launching a celebrity video cards service, as part of its strategy to grow the business through digital innovations and take on online rivals such as Moonpig.com.
Peering into the crystal ball to divine the future of internet-connected TV, it has been alarming to see the gap in expectations between broadcasters and the advertisers that bankroll them. At the Royal Television Society’s Cambridge Convention in September, there were two overwhelming sentiments given off by the most senior executives of some of the […]
Marketing Week reveals the top 10 marketers in media and telecoms, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From revealing the Top 100 most effective marketers to gaining lessons from brands undergoing an IPO, it’s been a busy week. Here is my take.
The high street retailer is introducing an advertising offering for brands, spanning campaign planning, creative development and measurement, a move CMO Pete Markey describes as “central” to the Boots marketing strategy.
Marketing Week reveals the top 10 marketers in general retail, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.