Google has undertaken a major restructure that sees UK MD Matt Brittin moved up to a European role, replaced by Google’s European marketing chief Dan Cobley. Read the full story here.
Nokia is changing its strategy to focus on young people. A brave move. A friend of mine, who teaches 11 to 18-year-olds at a north London comprehensive, has told me about the “different language” kids speak these days. It might sound like the pair of us were having the same sort of conversations that every […]
Clinton Cards is launching a celebrity video cards service, as part of its strategy to grow the business through digital innovations and take on online rivals such as Moonpig.com.
Peering into the crystal ball to divine the future of internet-connected TV, it has been alarming to see the gap in expectations between broadcasters and the advertisers that bankroll them. At the Royal Television Society’s Cambridge Convention in September, there were two overwhelming sentiments given off by the most senior executives of some of the […]
The Zoological Society of London, which owns London and Whipsnade zoos, is hoping a two-pronged marketing strategy focused on families and fellows can help it attract the donations it needs to survive the coronavirus crisis.
It’s not enough to create content to lure sales leads, you need to understand how warm they are and to tailor their journey to their interests.
A total of seven brands have been nominated for Brand of the Year, with the winner to be announced at the Marketing Week Masters awards in September.
The shortlist for the Marketing Week Masters awards Brand of the Year has been revealed, and here’s your chance to have a say in who wins.