Google takes on Spotify with Music All Access

Google has launched its premium music streaming service Play Music All Access in the UK and is initially undercutting Spotify’s premium offering on price, with an introductory £7.99 per month offering.  

Google-Music-460

The service lets subscribers stream tracks to connected devices from a library of millions of tracks sourced from the music industry’s leading major and independent music labels, such as Universal Music Group, Sony and Warner. 

Similar to Spotify, Google’s Play Music All Access streams ‘radio stations’ and also comes with track and artist recommendations all of which are personalised according to subscribers’ tastes. 

The service has already launched in the US, and is rolling out across Europe from today (8 August) with Google offering the service free for 30 days and £7.99 per month thereafter to those who sign up to the service before 15 September. 

Google will charge £9.99 per month to access the service, which is the same price point as Spotify’s premium service, after this date but unlike Spotify’s offering there is no ad-funded version. 

Music All Access complements Google’s existing Music Play and further intensifies its rivalry with Apple, which is also scheduled to enhance its content offering with the upcoming launch of iTunes Radio – a free internet radio service featuring over 200 stations that will be personalised according to users’ tastes. 

Recommended

The truth is out there for online data

Tess Waddington

You article ‘Battle for web data moves to the ‘frictionless’ social log-in’ hits the nail on the head; when used correctly, identity can be the key to online consumer engagement for all brands. One of the greatest benefits of the social network era is access to declared first person data. From age to marital status, […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now