The search giant is holding a news conference in its Mountain View headquarters later today where it is expected to unveil the Nexus One handset, powered by its mobile operating system, Android.
Although Google first made Android available to handset manufacturers in autumn 2007, the Nexus One is the first mobile created by an in-house team.
Google is also expected to reveal pricing details – rumoured to be approximately $530 (£330) – and its global distribution plans, as well as how the Android platform can be used to its full potential by third-party manufacturers.
Previous Android-based phones have been made by companies including Samsung, Motorola, Acer and LG, but Google’s Nexus One, understood to be designed in consultancy with HTC, is expected to be more advanced than previous handsets.
The company is looking to enter a market dominated by the iPhone, which Apple said has sold almost 34m units, as well as Research in Motion’s (RIM) BlackBerry and the recently launched Palm Pre.
The launch follows last year’s acquisition of mobile ad network AdMob for $750m (£448.6m) (nma.co.uk 9 November 2009) in a deal that will give Google an instant leg-up into the mobile ad network space via AdMob’s inventory. The company is set to develop a series of tools to help publishers and brands create, serve and analyse mobile ads.
This story first appeared on newmediaage.co.uk