Google might have an 80% share of the search market, but as the investigation by the US Department of Justice will no doubt show there are now many more ways people find information online.
Google CMO Lorraine Twohill admits that one of her biggest mistakes has been focusing on inclusive hiring but not the retention of diverse talent.
Marketers are moving money from broad-based brand advertising to direct response communications and this trend will likely continue beyond the pandemic. What does this mean for effectiveness?
The move towards a cookie-less internet and the threat of tighter regulation means marketers need to urgently rethink how they target people online.
From the rise of consultancies to Unilever’s $1bn acquisition of Dollar Shave Club and Pepsi’s attempt to derail purpose, here is the final installment of Marketing Week’s moments of the decade.
YouTube has been the subject of many brand safety scandals over the last 24 months, with the recent tragedy in New Zealand prompting louder calls for urgent regulation of big tech players.
The Cairncross Review into the future of the UK news industry has called on the Competition and Markets Authority to investigate the efficiency of the online ad market, which is dominated by Google and Facebook.
The prevailing conversation all too often focuses on the ‘death’ of TV and Carolyn McCall admits ITV must do “much more” to show marketers why they should spend their budget on TV.
The future of marketing study must still focus on a grounding in strategic principles, while the hands-on teaching of tactical tools must be constantly updated.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
What3Words has divided the world into 57 trillion squares with a unique three-word address, giving four billion people an address and making sure pizzas can be delivered to even the most remote areas.
As Tesla and Papa John’s fall foul of their creators’ toxic personas, other founders are setting an example of how to build businesses that value teamwork, trust and transparency.
The new world of data has led to the coining of the phrase Industry 4.0, which signals big opportunities but also the need to adapt business models and customer experiences to shifting technologies and expectations.
The UK advertising body is advocating a system of self-regulation that would see an independent oversight body setup to monitor and regulate content appearing on digital platforms such as Facebook, Google and Twitter to offer marketers greater confidence that advertising will not appear next to inappropriate content.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Catch up on all the big marketing news from the past week including Next’s budget shifts, Nike’s record engagement from its Colin Kaepernick campaign and Cadbury Roses returning to TV advertising for the first time in 20 years.
Marketing Week reviews the latest books for marketers.
Five decades after the original diet brand started out in New York, Weight Watchers has rebranded as WW to take a slice of the wellness market, but it risks diluting its identity in the process.
The FMCG giant is adopting a more local approach for its ‘Unstereotype’ initiative in a move that aims to encourage advertisers to depict people in roles that are modern or forward-looking, rather than simply eliminating stereotypes.