Google’s experiment in auctioning magazine ads online

Google’s experiment in auctioning magazine ads online appears to have been a failure, US sources report. The search engine bought ad space in two dozen US magazines and put it up for sale. Business Week is claiming the ads went at a huge discount to the magazines’ rate-cards – a purchaser paid $4,000 (&£2,285) for a half page ad in Martha Stewart’s Living, compared with a rate-card cost of $59,000 (&£33,725).

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