According to the latest quarterly search report from Efficient Frontier, Google’s share of spend increased from 75.8% in Q2 to 77.9% in Q3 when compared solely with Bing and Yahoo.
While Bing saw spend share increase from 6.8% to 7.3%, Yahoo’s share slipped from 17.5% to 14.8%.
The report, which uses anonymised data from Efficient Frontier clients that account for $900m of annual online spend, also showed total search spend was up 19% from Q3 last year.
Bing has been eating away at Yahoo’s search spend share over the last year, increasing from 5.5% in Q3 2009. Yahoo, on the other hand, has slipped from 20%.
Despite the best efforts of both companies, Google has increased its share from 74.4% over the last year.
The report also said paid clicks on Google increased 9% year on year, impressions up 6% and cost per click up 14%.
The UK transition of agencies and brands onto Yahoo and Bing’s combined platform will begin in the new year.
This story first appeared on newmediaage.co.uk