Prime Minister Gordon Brown is launching regular Q&A sessions that will be open to the public on YouTube. It is the first major online initiative by Number 10 since former adman David Muir was appointed to lead its media strategy.
Muir left WPP†Group-owned strategic brand consultancy, The Channel, last month to join Number 10 in the newly created role of director of political strategy. Muir will work with Stephen Carter, Brown’s key adviser and also a former adman, to build an election strategy using his research skills from a “media point of view.”
The Downing Street website calls the initiative “Question Time for the internet”. The first session will close for submissions on June 21 and the Prime Minister responses will be broadcast “shortly after”.
The website says: “send in your video questions on any subject your like, from tackling climate change to improving the health service and creating jobs, and make the most of your change to have a personal Prime Minister’s Question Time.”
It is understood that several thousand people have already subscribed to the site, which went live earlier today (May 19).